Why Cold Calling is a Complete Waste of Time?

Cold Calling - Costs You Sales

Why Top Salespeople Never

Cold Call...

• Cold calling wastes your time

Cold calling has become overused. As a result, it’s lost its potency as a lead generation method. It’s also not respected as a business practice. People who cold call are immediately pre-judged as time wasters. It really doesn’t matter what you have to say. If you cold call the defenses will already be up, and it’ll be tough for you to make any impact.

Not only that, but many organizations have put in place procedures to protect themselves from cold callers. It would be tough for most organizations to function properly if they didn’t have procedures in place to protect themselves from the large volumes of cold callers.  As a result, it’s become tough for you to penetrate the multiple layers let alone get to talk to the right people. The net effect is that cold calling just wastes your time.

 In some areas of the world, the nuisance of cold calling has actually become illegal and could land you a hefty fine. The simple solution is to stop! So do yourself a favor and stop cold calling today.

Don’t worry there are dozens of natural and very powerful alternatives. But before looking at those let's just quickly look at the other costs of cold calling.

Also Read: Secret Weapon Of Sales.

• Cold calling costs you self-respect

By cold calling, you also give away significant amounts of your selling power. You look desperate and even a little needy. This is an immediate turn-off. Unknowingly you activate the ‘psychological trigger’ inside the customer’s mind that says “if what you have is so great why do you need to cold call me. Surely people would contact you”. It’s a fair point.

You see by cold calling you’ve ‘opened’ the sale all wrong. You’ve given away all your power on the first contact. The balance of power is then all bad. You’ll never again be seen as a business equal. It’ll also be safe bet that the customer will demand a significant discount. Don’t short-change yourself like this and give away all your power. Get your strength back by not cold calling.

Also Read: How  To Tell A Seductive Sales Story

• Cold calling limits the number of sales you’ll make

If you rely on cold calling, you’ll also have to spend significant amount of your time on the phone cold calling. The result is a high opportunity cost. This means you’ll be giving up time you could spend closing more business. Unintentionally you’ve put a limit on what you’ll be able to earn. You can remove this limit by not cold calling. And don’t worry there are easier much more compelling alternatives to cold calling.

Here’s just a quick overview of why Cold calling costs you sales?

• Cold calling wastes your time 

• Cold calling costs you self-respect

• Cold calling 'limits' the number of sales you’ll make 

By the way, if you pay a third party to make cold calls for you then you might as well throw you money out the window. Stop cold calling today.

Don’t worry I’m gonna show you simple and easy alternatives to find324 more sales leads than you can handle. The best bit is that they’re incredibly easy to master…

Secret Weapon of Sales.